The author and philosopher and the Ogilvy Group UK vice-chairman join John Plunkett at the Cannes Lions International Festival of Creativity to discuss how ideas relating to resilience, uncertainty, randomness and variation can apply to the advertising industry. They look at how the ’80/20′ theory of resource allocation can lead to disproportionate gains for minimal risk

http://www.guardian.co.uk/media/video/2013/jun/19/nassim-nicholas-taleb-oglivy-risk-video

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[VIDEO] The Guardian: Nassim Taleb and Rory Sutherland join John Plunkett at the Cannes Lions International Festival of Creativity

Posted on

June 20th, 2013

Category

General, Videos