Rory Sutherland

The author and philosopher and the Ogilvy Group UK vice-chairman join John Plunkett at the Cannes Lions International Festival of Creativity to discuss how ideas relating to resilience, uncertainty, randomness and variation can apply to the advertising industry. They look at how the ’80/20′ theory of resource allocation can lead to disproportionate gains for minimal risk

http://www.guardian.co.uk/media/video/2013/jun/19/nassim-nicholas-taleb-oglivy-risk-video