We’re more fooled by noise than ever before, and it’s because of a nasty phenomenon called “big data.” With big data, researchers have brought cherry-picking to an industrial level.
Modernity provides too many variables, but too little data per variable. So the spurious relationships grow much, much faster than real information.
In other words: Big data may mean more information, but it also means more false information.
Link: Beware the Big Errors of ‘Big Data’
http:// www. wired. com/ opinion/ 2013/ 02/ big- data- means- big-errors- people/